Data intelligence & customer acquisition UK · B2B + B2C

PROFILE · MODEL · TARGET · ACQUIRE · OPTIMISE

Better insight.
Smarter acquisition.

Understand your customers. Find more of the right ones. aura combines data profiling, predictive modelling, B2B and B2C audience data and customer acquisition to turn information into measurable growth.

Book a 20-minute discovery call Build a campaign brief
  • Data-led
  • B2B + B2C
  • UK-based
  • Responsible by design
THE AURA SIGNAL LOOPLIVE / ITERATIVE
  1. 01SIGNALSCustomers · prospects · behaviours
  2. 02INSIGHTProfile · segment · predict
  3. 03AUDIENCESB2B · B2C · life events
  4. 04ACQUISITIONData · leads · campaigns
  5. 05OUTCOMESMeasure · learn · improve
Signals create insight. Insight identifies audiences. Audiences guide acquisition. Outcomes create new signals.
01 / FIND

Understand the opportunity.

Profile customers, model propensity and build the audience.

02 / CONNECT

Create the right conversation.

Match the audience, message and channel to the decision.

03 / GROW

Make every cycle smarter.

Return outcomes, compare performance and refine the next campaign.

FIND THE RIGHT SOLUTION

Tell us what you’re
looking for.

Whether you need customer insight, audience data, leads or campaign support, tell us where we can help.

A FEW USEFUL DETAILS

Turn your requirement into a focused email brief.

Choose what you need, who you want to reach and add a few words about the outcome. You can review everything before sending it from your own email account.

Build your enquiry →

CONNECTED SERVICES

From information
to action.

Use one focused service or connect profiling, audience supply, activation and feedback into one programme.

01 / DATA & INSIGHT

Profiling & predictive modelling

See which characteristics define your best customers, then prioritise prospects most likely to respond, convert or switch.

Explore profiling & modelling ↗ 02 / AUDIENCES

B2B and B2C audience data

Business decision-makers and targetable UK consumer audiences, both with documented provenance.

View audience data ↗ 03 / NAMED PRODUCT

Home Mover Data

Pre-move and post-move audiences for decisions triggered by a change of home.

Explore Home Mover ↗ 04 / ACQUISITION & DELIVERY

Acquisition, campaigns & delivery

Lead generation, direct marketing and campaign intelligence — delivered via API, SFTP, CRM or dialler.

See how delivery works ↗

HOW IT WORKS IN PRACTICE

Real briefs.
Responsible delivery.
Measurable progress.

See how aura combines audience data, modelling and delivery experience to solve complex customer-acquisition challenges.

ENERGY & UTILITIES

A single trusted source across an outsourced network

Soleapproved external data source

Read the case study ↗

OPERATIONAL GROWTH

Supporting a call centre’s sixfold growth

50–300seats across three locations

Read the case study ↗
Explore our case studies

READY TO SHAPE THE BRIEF?

Start with a focused 20-minute conversation.

Bring the objective. We’ll help identify the useful next step.

Book a 20-minute discovery call Build a campaign brief

SECTOR KNOWLEDGE, BROADER REACH

Built around the customer decision—not a generic list.

aura brings established experience in regulated consumer markets together with flexible B2B, property, retail and service-sector audience capabilities.

Explore sectors ↗
Financial services & insurance ↗Energy, utilities & connectivity ↗Home, property & movers ↗B2B & professional services ↗Retail, ecommerce & subscriptions ↗

RESPONSIBLE DATA

Confidence starts before the first contact.

We ask where the data came from, what people were told, whether the proposed contact is appropriate and how preferences will be respected.

Our responsible marketing approach ↗
  1. 01Understand the source
  2. 02Assess the contact
  3. 03Respect preferences
  4. 04Keep responsibilities clear

ABOUT AURA

Experienced people.
Connected thinking.

aura was built by people who know the data and acquisition industry—and know each other well enough to challenge assumptions. That human judgement sits behind every model, audience and campaign.

2018EstablishedUKBased teamB2B + B2CCapabilityFCA authorisedfor regulated claims management activities · ICO registered
Meet aura ↗

CLEAR ANSWERS

Questions buyers
actually ask.

Straight answers about what aura can and cannot do.

View all FAQs ↗
What is the difference between profiling and predictive modelling?

Profiling describes the characteristics and patterns within an audience. Predictive modelling uses outcomes to score the likelihood of a future behaviour, such as response or conversion. A score helps prioritise; it does not prove somebody is ready to buy.

Can aura work with both B2B and B2C audiences?

Yes. aura supports UK consumer audiences as well as companies and relevant decision-makers selected by sector, size, location, role and other agreed criteria.

Can you profile or enrich our existing CRM data?

Yes, subject to an agreed brief and appropriate data handling arrangements. aura can help profile, segment, cleanse, suppress and append relevant attributes to existing customer or prospect data.

Can leads and data be delivered by API?

Yes. aura can support real-time API delivery, secure file transfer and integrations with CRM, dialler and lead-management workflows, with field mapping and rejection handling agreed before launch.

HAVE A CAMPAIGN, AUDIENCE OR DATA PROBLEM?

Start with a 20-minute discovery call.

Tell us what you are trying to achieve. We’ll help shape the most useful next step.

Book a 20-minute discovery call ↗Build a campaign brief