ABOUT AURA
Founded in 2018, aura is built on decades of combined experience across sales, marketing, data and compliance. We help businesses make better use of data — understanding audiences, identifying opportunities and creating connections that deliver measurable marketing value.
OUR STORY
aura was founded in 2018 by Mark Coffey and Chris Hadland, whose friendship stretches back to childhood. Mark brought almost two decades in sales and marketing, Chris over a decade focused on consumer data and compliance — and together they built a business around one idea: understand the audience before asking the campaign to perform.
HOW WE WORK
We start by understanding the commercial objective, then use data, insight and experience to identify the right audience and approach — turning information into clear, actionable answers.
THE PEOPLE BEHIND THE WORK
Two founders, still hands-on with every client relationship.
Co-founder & Director
Mark has worked in sales and marketing since 2001, with a career spanning global consulting firms and UK companies across insurance, travel, finance and telecoms. He focuses on managing client relationships and keeping expectations straight — and is happiest with a challenge in front of him. Outside aura, he's a committed family man and sports fan.
Co-founder & Director
Chris has worked in consumer data marketing since 2004, and has built a reputation as one of the industry's more trusted voices on data compliance and regulation. He leads aura's approach to responsible data use — and is just as likely to be found on a canal bank with a fishing rod as in a compliance review.
WHAT CLIENTS CAN EXPECT
A clear brief, realistic assumptions, documented data sources and a measurement plan that looks beyond lead volume.
TALK TO THE TEAM
We’ll help identify the most useful starting point.