SERVICES
Identifying signals.
Creating connections.
Every person and business has a unique aura, shaped by the signals that define who they are. We turn those signals into insight, answers and meaningful connections.
Customer profiling & segmentation
Understand who your customers are—and what distinguishes the best.
Match customer or converted-lead data against relevant demographic, behavioural, household or firmographic attributes. The result is a clearer view of over-indexing groups, valuable segments and gaps worth investigating.
- Customer profiling
- Compare customers with a relevant benchmark to identify meaningful patterns.
- Segmentation
- Group records into usable audiences for planning, contact strategy and reporting.
- Output
- A documented profile and actionable segments—not a black-box label.
Predictive & propensity modelling
Prioritise opportunity before you spend against it.
Use known outcomes to score prospects by their relative likelihood to respond, convert, switch or purchase. Modelling helps rank effort and budget; it does not claim an individual is ready to buy.
- Propensity scoring
- Build a score against a defined, measurable outcome.
- Lookalike audiences
- Find prospects whose characteristics resemble higher-value groups.
- Model refresh
- Return outcomes to review and refine the score over time.
Data enrichment, cleansing & quality
Make more of the records you already hold.
Improve usable coverage, append relevant attributes and remove records that should not be contacted. Every brief is assessed for purpose, source, permissions and appropriate use.
- Append
- Add agreed contact channels or useful attributes from appropriate sources.
- Quality
- Validate, de-duplicate and standardise records.
- Suppression
- Apply TPS/CTPS, MPS, gone-away, deceased and client requirements as relevant.
Consumer data — B2C
Build a UK consumer audience around the brief.
Consumer audiences can be selected using demographic, lifestyle, household, property, interest and geographic attributes, with available contact channels and licence terms agreed up front.
- Sources
- aura-owned brands, co-registration and survey partners, and vetted data owners.
- Bespoke builds
- Combine profiling with campaign criteria instead of defaulting to a fixed list.
- Licensing
- Single-use, multi-use or ongoing feeds, depending on the source and purpose.
Business data — B2B
Reach the right companies and relevant roles.
Build business audiences by sector, SIC, geography, employee band, turnover and other firmographic criteria, then identify appropriate decision-makers and contact routes where available.
- Account targeting
- Define companies using commercial and firmographic criteria.
- Decision-makers
- Select named roles or functions relevant to the proposition.
- Activation
- Prepare audiences for telemarketing, direct mail or appropriately sourced email.
Home Mover Data
Reach households as a change of home creates new decisions.
aura’s home mover proposition supports pre-move and post-move audiences for connectivity, energy, insurance, removals, storage, home retail, finance and local services.
- Pre-move
- Households around the period when essential moving decisions are being made.
- Post-move
- Recently moved households for furniture, improvement, retail and local services.
- Delivery
- Daily or weekly files, API or secure transfer, with geography and suppressions applied.
Lead generation
Turn interest into a useful sales conversation.
Plan online and telephone-led acquisition around the enquiries your team can use. Campaigns can include hosted landing pages, consumer sites, co-registration, paid media and telephone qualification.
- Web & hosted
- Product or sector-specific journeys with clear consumer-facing wording.
- Co-registration
- Separate sponsored placements in partner journeys.
- Qualified leads
- Agreed validation, duplication and qualification rules before delivery.
Direct marketing & activation
Match audience, message, channel and moment.
Plan and deliver telemarketing, direct mail and appropriate digital activation, with contact strategy, lawful basis, screening and follow-up considered before activity begins.
- Telemarketing
- Outbound or inbound campaigns using profiled data and agreed screening.
- Direct mail
- Targeted postal campaigns with data, print and fulfilment coordinated.
- Digital
- Permission-based email or SMS where the source and use support it.
Campaign intelligence & integrations
Connect delivery to the outcomes that matter.
Agree success measures before launch, deliver data or leads into the right workflow, and return contact, qualification and conversion outcomes to improve future sources, audiences and models.
- Campaign intelligence
- Compare source, segment and channel performance beyond headline volume.
- API & SFTP
- Real-time posting or secure batch delivery with field mapping and rejection handling.
- CRM & dialler
- Integrate delivery, suppression and outcome feedback.
NOT SURE WHAT SERVICES YOU NEED?
Start with the commercial objective.
We’ll help shape the brief around what you want to change.