CONSUMER CALLING DATA · B2C
For businesses planning customer-acquisition campaigns, the starting point is who your offer is right for. aura helps connect your offer, target audience and calling campaign—giving your team a route to relevant potential customers.
CLEAR ANSWERS
Start with relevance, then agree the source, selection, channel and practical delivery around the campaign.
aura supports businesses with consumer telephone data and B2C calling files selected around a campaign brief. A useful brief sets out your offer, intended customer, geography, relevant audience characteristics, required calling volume and timing.
Start with what makes someone a suitable customer and why the offer could matter to them. Profiling your existing customers can help identify useful characteristics; predictive modelling can help prioritise prospects against a defined outcome. Neither establishes that someone is ready to buy.
Define the geography and audience characteristics that matter, alongside exclusions such as existing customers or unsuitable groups. Available selections and volumes depend on the source and brief. A tighter audience should reflect relevance to your offer, rather than simply reducing the file size.
Ask about the data source, intended use, available evidence of freshness and the checks applicable to your campaign. Agree the relevant screening, suppression and exclusions, including who maintains them. Accuracy and suitability are separate considerations: a correct contact record may still be a poor fit for your offer.
Consumer calling data identifies an audience selected against agreed campaign criteria. Qualified leads involve an additional indication of interest or qualification, which should be clearly defined. Audience data does not mean someone has already expressed interest, agreed to buy or given blanket permission to be contacted.
aura can support secure file transfer, API delivery and CRM or dialler workflows. The brief should establish the destination, required fields, field mapping and rejection handling before launch, with delivery and handling arrangements agreed for the engagement.
Customer and campaign outcomes can inform profiling, segmentation and subsequent audience selections. Define the outcomes you can return and what success means for your offer, so performance can guide the next campaign. Any analysis depends on suitable data and agreed handling arrangements.
See how audience data supported call-centre growth →RESPONSIBLE DATA
Suitability depends on the data source, intended purpose, proposed contact and audience, together with appropriate screening, suppression and handling arrangements.
Read our Responsible data approach →WHO IS YOUR OFFER RIGHT FOR?
Tell us what you sell, what a good customer looks like and what you want your calling campaign to achieve.