01 / Understand the source
How was the information collected, and what were people told about its intended use?
RESPONSIBLE DATA
Trust is built
into the brief.
Good data is about more than accuracy. It means understanding its source, permissions, intended use and the responsibilities that come with it. We put those principles at the heart of every brief, creating a clear, responsible foundation for effective marketing.
FCA STATUS
Authorised and regulated by the Financial Conduct Authority in respect of regulated claims management activities. Firm Reference Number 835708. Check the register ↗
ICO REGISTRATION
Registered with the Information Commission’s Office (ICO). Registration ZA324659. Check the register ↗
UK FRAMEWORK
Campaigns are assessed against applicable UK data protection and direct marketing requirements, including UK GDPR, the Data Protection Act and PECR.
BEFORE DATA MOVES
Four questions.
Every time.
The answer depends on the exact source, purpose, channel and audience. We document the reasoning rather than relying on a blanket claim.
02 / Assess the contact
Is the channel and proposed contact appropriate for the purpose and lawful basis?
03 / Respect preferences
Which screening, suppression, objections and opt-outs must be applied and maintained?
04 / Keep roles clear
Who controls the purpose, receives the data, retains it and responds to individual rights?
SECTOR EXPERIENCE
The rules change
by sector. So do we.
Regulated industries carry expectations beyond general data protection law. We plan for them from the outset, not after the fact.
- Financial services & claims management
- FCA conduct rules, financial promotion requirements and treating-customers-fairly principles shape every campaign in this space.
- Insurance & protection
- Vulnerable customer safeguards and clear, fair product representation are built into the brief, not bolted on.
- Energy & utilities
- Switching campaigns are planned around supplier accountability and clear cooling-off information.
- Broadband & telecoms
- PECR-compliant electronic contact and clear tariff information are the baseline, not the exception.
- Home & consumer services
- Removals, home improvement and local trades still carry consumer protection obligations, and we plan for them.
SECURITY & ACCOUNTABILITY
Data protection built into everything we do.
We take our responsibilities for the data we process seriously. From sourcing and processing through to secure transfer, use, retention and deletion, data protection principles are embedded throughout the way we work and share data with our clients.
Access is limited to people who need it. Transfers use agreed secure channels. Suppressions and outcomes are handled as part of the workflow, not as loose files outside it.
Specific technical and contractual controls are confirmed for each engagement.
RESPONSIBLE DATA IN PRACTICE
Building a responsible multi-channel acquisition programme.
See how aura supports a UK lottery operator with channel-appropriate audience selection, data hygiene, coordinated suppression and partner oversight—without identifying the client or overstating compliance.
Read the anonymised case study ↗IMPORTANT CONTEXT
Compliance is campaign-specific.
Buying or receiving data does not automatically make a proposed use compliant. Each organisation must assess its own purpose, lawful basis, transparency, channel and responsibilities.
This page describes aura’s approach; it is not legal advice or a certification. Read our privacy policy, terms & conditions and complaints procedure.
PUT RESPONSIBILITY IN THE BRIEF