Better questions.
Better decisions.

aura is a UK data intelligence and customer acquisition specialist. We profile and model customer data, build B2B and B2C audiences, supply Home Mover Data, run acquisition and direct marketing activity, and connect outcomes back to future decisions.

Profiling analyses characteristics and patterns within customer or converted-lead data. It can show which groups over-index, how meaningful segments differ and where further opportunity may exist.

Profiling describes an audience. Predictive modelling uses known outcomes to score the relative likelihood of a future behaviour, such as response or conversion. The two can work together but answer different questions.

No. A score helps prioritise people or accounts that resemble groups associated with an agreed outcome. It does not confirm intent, guarantee contact or guarantee a sale.

Yes, subject to an agreed purpose and appropriate data-handling arrangements. aura can support profiling, segmentation, cleansing, suppression and the append of relevant, appropriately sourced attributes.

Yes. Business audiences can be built using sector, SIC, geography, employee band, turnover and other firmographic criteria, with relevant roles or named decision-makers where available.

Yes. Consumer audiences can be selected using relevant demographic, lifestyle, household, property, interest and geographic attributes. Available channels and licence terms depend on source and proposed use.

Home Mover Data identifies pre-move and post-move audiences around a change of home. It can support relevant decisions across connectivity, energy, insurance, removals, storage, home retail, finance and local services.

Applicable screening and suppression requirements—including TPS or CTPS—are agreed for the proposed channel and campaign. Screening is one part of responsible use; the source, purpose and lawful basis still need to be assessed.

Yes. aura can support targeted direct mail, telemarketing and appropriate digital activity, with data, contact strategy, screening, fulfilment and follow-up coordinated around the brief.

Yes. aura can support real-time API posting, SFTP batch delivery and CRM, dialler or lead-management workflows, with fields, validation, rejection handling and audit requirements agreed before launch.

Pricing depends on the audience, source, channel, licence, qualification, volume, integration and delivery requirements. A short brief is the fastest route to a relevant scope and price.

No. Sales depend on audience fit, proposition, timing, follow-up and many other factors. aura can help define useful quality and performance measures, but will not present a model score or lead volume as a guaranteed sale.