Data intelligence & customer acquisition UK · B2B + B2C

CASE STUDIES

Real briefs.
Responsible delivery.
Measurable progress.

Five anonymised examples of how aura connects audience understanding, data supply and campaign delivery to solve complex acquisition challenges.

FINANCIAL SERVICES

Building a predictive acquisition model for a UK mutual

aura used completed sales to model and rank prospective customers before dialling, helping a major direct-sales operation focus its capacity on stronger audiences.

Proof point
More than 95 telesales agents supported during the wider partnership.
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ENERGY & UTILITIES

Becoming the sole approved data source for a major energy provider

aura centralised externally generated telemarketing data and leads across an outsourced call-centre network for three years.

Proof point
The only approved external source used by the provider’s outsourced call centres.
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OPERATIONAL GROWTH

Supporting call-centre growth from 50 to 300 seats

A five-year relationship connecting audience selection, dialler insight and client introductions helped provide the foundation for sixfold growth.

Proof point
One location and 50 seats grew to three locations and 300 seats at peak.
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RESPONSIBLE DATA

Building a responsible acquisition programme for a UK lottery operator

aura supports telephone and direct-mail activity through channel-appropriate audience selection, data hygiene, coordinated suppression and partner oversight.

Proof point
A structured, responsible data operation supporting multi-channel acquisition.
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PET CARE

Turning call-centre outcomes into better pet-care targeting

aura connects supplier data with actual call outcomes, using sales performance and audience insight to refine targeting and align delivery with call-centre capacity.

Proof point
The strongest supplier delivered a sales rate around 50% above the upper end of the campaign target.
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